IremboPay
The IremboPay rebrand was all about redefining the platform's identity. As the brand coordinator and designer, I led the creation of a distinct visual identity that would separate IremboPay from its sibling, IremboGov, while still leveraging the trust and credibility associated with the Irembo name. Through a series of collaborative meetings, we explored brand directions, finalized a new color palette, and developed comprehensive brand guidelines. The goal was clear: to give IremboPay a fresh, vibrant look that communicated its versatility and value across both private and government sectors.
01
Problem Statement
IremboPay, a reliable payment gateway in Rwanda’s technology sector, aimed to expand its reach to a wider audience. However, its strong connection with IremboGov, the government services portal, posed a risk of misunderstandings regarding its purpose and versatility. Many users perceived IremboPay merely as an extension of government services instead of recognizing it as a dynamic, adaptable platform capable of serving both the private and public sectors. To rectify this, we initiated a rebranding effort to create a distinct identity for IremboPay that would showcase its true strengths while also leveraging the trust established by IremboGov.
02
Solution
To establish a distinct identity for IremboPay, we focused on creating a visual language that differentiated it from IremboGov while retaining the trust associated with the Irembo brand. Through collaborative sessions, we developed a vibrant color palette that reflected innovation and adaptability, steering away from the original blue and white scheme tied to government services. We refined the brand guidelines to cover every touchpoint—from the logo to the payment dashboard and website. Each element was designed to signal IremboPay’s capability as a standalone payment platform for both private and public sectors, aligning with its expanded vision and market reach.
03
Result
The rebrand established a distinct identity for IremboPay, setting a strong foundation for future growth. With its new visual language and cohesive brand guidelines, IremboPay is now well-positioned to build awareness and connect with a wider audience. The refreshed identity will support the brand as it expands into new markets, enabling it to stand out as a versatile payment platform ready to serve both private and public sectors.
