Manidi
Manidi is a Kigali-based fashion house founded in 2019, dedicated to crafting high-quality shoes, bags, and accessories that celebrate craftsmanship and timeless design. Inspired by a vision to create products that last, Manidi designs beautiful pieces meant to empower you to express your true self.
01
Problem Statement
Manidi sought to elevate its brand identity to better reflect its commitment to quality craftsmanship and timeless design. As a growing fashion house, it needed a refreshed logo and comprehensive brand guidelines that would convey its vision and connect with its target audience. The challenge was to create a cohesive visual identity that embodied Manidi’s dedication to creating beautiful, lasting products.
02
Solution
To revamp Manidi's brand identity, I started by redesigning the logo to capture the essence of craftsmanship and timeless elegance. The new logo was crafted to be modern yet classic, reflecting the brand's focus on quality and longevity. From there, I developed a comprehensive brand guideline that outlined visual elements, typography, color schemes, and application rules. These guidelines ensured a cohesive and recognizable brand presence across all platforms, reinforcing Manidi’s identity as a maker of beautifully crafted products designed to last.
03
Result
The revamped logo and brand guidelines provided Manidi with a stronger, more cohesive identity that resonated with its audience. The new visual identity helped elevate the brand’s presence, making it more recognizable and reinforcing its commitment to quality and craftsmanship. The brand guidelines offered a clear framework for consistency across all platforms, positioning Manidi as a trusted fashion house known for creating beautiful, lasting products.
